IPL Media Rights Auction has brought up some insane numbers for the BCCI, and the brand value of the league now stands at a monstrous INR 48,390 crore - which makes the Indian Premier League the second most valued sporting league in the world in terms of match value.
from IndiaTV Sports: Google News Feed https://ift.tt/vIGmFWb
from IndiaTV Sports: Google News Feed https://ift.tt/vIGmFWb
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