ICC takes groundbreaking step with help of AI to safeguard players from 'toxic content' on social media

The International Cricket Council (ICC) has taken a groundbreaking step to protect players from "toxic content" across social media platforms. The apex cricket governing body has engaged GoBubble - a software organization native to the UK, to provide a mixture of human resources and AI (Artificial Intelligence) to "monitor and moderate comments on the ICC's official Facebook, Instagram and YouTube channels, as well those of players who elect to sign up to the service".

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